Red Bull hired producer Chad White and me to create a series of videos exploring a variety of athlete’s relationship with Red Bull and using it as a performance supplement, and the perceptions of the brand and its uses form their fans and social media audience. I was the director, DP, and editor on this project.
I worked with British Airways and their agency MoFIlm to create a series of documentary style branded content films with the goal of driving people to visit Los Angeles via British Airways. I worked with five unique people to get their take on what makes LA a great city, They each gave us a tour of their favorite places to play, eat, shop, and explore that a traveler might not know about on their own. For these films I filled the role of Director, DP, and Editor.
Nate Hudson is riding an Indian Roadmaster across the country on behalf of Allstate to help make the roads safer for everyone. He’s asking the DMV headquarters in every state to add one question to their state’s driver education curriculum highlighting the importance of sharing the road with motorcyclists. In the process, the Allstate Ride For Awareness hopes to raise awareness for motorcycle safety throughout the entire country.
Ellen Demsky is 74 years old and regularly runs marathons and competes in triathlons. She didn’t start racing until she was 60. Ellen is such a positive and energetic person, it’s hard to believe that she’s in her mid 70’s. As she put it “If she can do it at 74, you can do it.”